Our Insider Picks for Hotels Under £400 in London

London tops every travel bucket list — a city of contrasts where old-world glamour meets cutting-edge innovation. Glide through history on the world’s oldest subway, the London Underground, beneath medieval landmarks like the Tower of London, Westminster Abbey and St. Paul’s Cathedral. Then, emerge to admire the shimmering glass silhouettes of The Shard, Walkie Talkie and Gherkin shaping the modern skyline.

Here are our top hotel picks in London, where you can soak up the city’s rich history while staying close to its trendiest spots — all without blowing your budget (though prices may be higher during holidays).

Flemings Mayfair

Image courtesy of Flemings Mayfair

Flemings Mayfair has been a staple of London’s hotel scene since 1851 and even served as the setting for an Agatha Christie novel. Its interiors showcase the elegance of the 1930s with quirky tartan accents contrasted with sleek, contemporary design, featuring bespoke furniture, rich textures and bold colours. Dining here is a real treat — from the Michelin-starred Ormer restaurant to the legendary Manetta’s cocktail bar. Don’t miss the quintessentially British afternoon tea served in The Drawing Room to complete the experience. This certainly one of WeGalavant’s favourites!

• Our perks include preferential rates, a one-way Heathrow Airport transfer, a £35 food and beverage credit, a welcome amenity, daily breakfast, an upgrade and extended check-in/out whenever possible.

Kimpton Fitzroy London

Image courtesy of Kimpton Fitzroy London

Once the old stomping ground of literary greats like Virginia Woolf, this 19th-century landmark became the UK’s first Kimpton hotel in 2018. The ornate exterior of pillars, turrets and arches is matched by equally impressive interiors, featuring statues of British queens, a grand marble staircase and stained glass windows. Set in the heart of Bloomsbury, it’s perfect for exploring the city’s sights. Elegant yet fun, highlights include a disco ball at Fitz’s cocktail lounge, complimentary drinks in the evening and the quirky Plant Pal program that delivers a wellness-boosting plant to your room.

• Our IHG Destined partner perks include a £75 hotel credit, welcome amenity, daily breakfast, an upgrade and extended check-in/out whenever possible.

The Ned

Image courtesy of The Ned

A glamorous creation by the founder of the Soho House group, The Ned is the ultimate “see-and-be-seen” destination in London’s financial district. Housed in a former bank headquarters, this opulent hotel and buzzing social hub channels a bygone era, coming alive at sundown with live music and an electric atmosphere. With multiple bars and restaurants, two pools, an underground spa, a barbershop and a gym, The Ned offers more than just a stay—it’s an experience.

• Our perks includeaccess to Ned’s Club, a £75 hotel credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

The Rubens at the Palace

Image courtesy of Rubens at The Palace

The Rubens at the Palace delivers a royal experience with its prime spot opposite Buckingham Palace and the Royal Mews. This 1912 landmark brims with stately elegance, from crystal chandeliers and plush antiques to monarch-themed rooms. Guests can enjoy tableside carving at The English Grill, flavourful thalis in the Curry Room and creative cocktails in the Leopard Bar’s glam, leopard-print interiors. Treat yourself to the royal-themed afternoon tea in the Palace Lounge with views fit for a queen.

• Our perks include a £40 food credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

The Standard London

Image courtesy of The Standard London

The Standard brings its signature edgy style to a retro 1970s Brutalist building in King’s Cross. Its iconic red pill-shaped elevator zips up the side, leading to a rooftop restaurant serving Mexican tapas, cocktails and glittering city views. Steps from trendy shopping and dining at Coal Drops Yard and Granary Square — and just 10 minutes from Soho — this unapologetically cool retreat delivers both convenience and fun.

• Our Secret Agent perks include food & beverage credit, breakfast daily and an upgrade and extended check-in/out whenever possible.

The Prince Akatoki London

Image courtesy of The Prince Akatoki London

A little slice of Japan in the heart of London, The Prince Akatoki trades the city’s usual hustle for a Zen-like sanctuary, inviting you to unwind in a cocoon of Japanese hospitality. Steps from Marble Arch and Hyde Park, this boutique retreat embraces a minimalist aesthetic with warm wood tones, a pillow menu and a soothing turndown ritual featuring sleep scents, Japanese tea and soft music. TOKii serves up beautifully plated Japanese fusion, while the Malt Lounge & Bar pours expertly curated sake and whisky. Even little guests get a taste of tradition with warm milk and sakura cookies at bedtime.

• Our Perks include a £75 food and beverage credit, a VIP welcome amenity, daily breakfast, complimentary soft drinks in the minibar, a turndown Japanese tea service, the Akatoki signature scent, an upgrade and extended check-in/out whenever possible.

The Langham, London

Image courtesy of The Langham, London

Though rates often come in over £400 per night, The Langham is a slice of London luxury worth every penny. Featured in classics like James Bond’s GoldenEye, this historic gem in upscale Marylebone strikes the perfect balance—close to the famous landmarks yet tucked away from the city’s hustle. With grand chandeliers, marble columns and understated elegance, The Langham offers a quintessentially London experience

• Our Perks include a £100 hotel credit, a VIP welcome amenity, daily breakfast, an upgrade and extended check-in/out whenever possible.