Blog Home


Social Media





An Insider’s Guide to Where to Sleep, Eat & Visit in Central & West London

March 25, 2024

Hello, loves!

Farm-to-table jianbing kickstarter, mixtape taxidermy actually scenester. Asymmetrical tattooed locavore meggings.

Meet Athena


Reveal: the Juniper Hotel Project

How to Create a Gallery Wall

My Fav Natural Beauty Products

a man in a red coat stands outside of a red-brick building with a British flag above its entrance
a red leather chair near a fireplace in a corner of a living room


London never gets old. The city’s charming neighbourhoods, cobblestone streets, world-class museums, multicultural dynamism and electric culinary scene are just a few reasons to visit England’s capital.

You’ll likely be spending most of your time in Central and West London, where you’ll find the city’s most popular attractions, like Hyde Park, Piccadilly Circus and Big Ben. These areas are especially great if you’re a London first-timer, or if you want to check off the city’s greatest hits from your bucket list. But Central and West London are also home to posh neighbourhoods, each with their own distinctive feel. Unsurprisingly, you’ll also find many of the city’s best hotels here, where glamour (or rather, glamour) and luxury reign.

Witness the changing of the guards at Buckingham Palace, don your chicest ensemble for afternoon tea, rent a paddle boat on Hyde Park’s Serpentine Lake, visit the city’s world-class museums — immersive activities abound. But you should also budget ample time for wandering and serendipity, as London is full of hidden gems.

There’s a lot to this worldly city. Luckily, we’re done all the research so you can maximise your London vacation. Below is just a taste of what London has to offer, but when you connect with us, we’ll craft an itinerary tailored specifically to your travel style and preferences — and budget of course. London can be pricey, but with the right planning and expertise, the city opens up.

Ready to head across the pond? Connect with us, and we’ll design your dream London trip.

Holborn & Bloomsbury

Holborn and Bloomsbury are ideal for the culturally curious, academic-minded traveller (the latter is home to University College London, after all). Bloomsbury especially is an intellectual haven perfect for the museum addicts among us. It’s also quite residential and ideal for wandering.

a handsome library with dark wooden accents, a gray couch and tables strewn with books and objets


Where to stay in Holborn & Bloomsbury

L’oscar London: A fun boutique hotel with bold patterns and colours in a restored Baroque-style church. And when you book with us, you’ll get £75 food / beverage credit, a complimentary bottle of wine, an upgrade and a late check-out.

Rosewood London: Regal and quintessentially British, with wrought-iron gates and impossibly polite doormen ready to welcome you. When you book with us, you’ll receive exclusive Rosewood Elite perks, including £75 food / beverage or spa credit, a welcome amenity, breakfast daily and an upgrade.

What to do in Holborn & Bloomsbury

Don’t miss the neighbourhoods’ impressive selection of world-class museums, including the British Museum, the Grant Museum of Zoology and the Petrie Museum of Egyptian Archaeology. Afterward, rest and people watch in Lincoln’s Inn Field, a grassy public square.

Where to eat in Holborn & Bloomsbury

Noble Rot Lambs Conduit is a hip wine bar on a charming street that dates back to the 18th century. Head to the opulent Colonel Saab, located in the former Holborn Town Hall, for authentic Indian food accompanied by jazz music and Indian artwork.

Soho & Covent Garden

The lively Soho is London’s former red-light district. Today, it has a great vibe, and is home to some of the city’s best nightlife, including LGBTQ-friendly pubs and clubs. Plus, it’s fun, hyper-local and energetic. Although Covent Garden can be a bit on the touristy side, the area’s theatre game is strong — the neighborhood is basically the Broadway of London — and a few hidden gems still impart a dose of local authenticity.

a colorful dining room with woven light fixtures and plants and pink chairs
a long wooden table surrounded by fancy green leather chairs


Where to stay in Soho & Covent Garden

Ham Yard: A bright, playful stay brimming with eclectic art and a leafy garden to boot. Book with us to receive a welcome amenity, breakfast daily, an upgrade and extended check-in/out.

The Savoy: This luxurious landmark on the River Thames has well over a century’s worth of experience delivering the utmost luxury to discerning guests. When you book through us, you’ll snag VIP perks like £75 food / beverage credit, breakfast daily, an upgrade and extended check-in/out.

a handsome library with floor-to-ceiling bookshelves and fresh flowers


What to do in Soho & Covent Garden

Explore Covent Garden’s famed open-air piazza lined with shops. The Photographers’ Gallery always has an intriguing exhibition on display, while the legendary Ronnie Scott’s Jazz Club is a must for live-music enthusiasts. No visit to Covent Garden is complete without catching a show, of course, and if you’re into opera, the Royal Opera House will not disappoint. At Peloton Studios London, take a live cycling, running, yoga or strength class with the brand’s top instructors. And leave time for a facial at Skinwork Soho.

Where to eat in Soho & Covent Garden

Head to Hoppers for Sri Lankan street food in a fun, casual space. NOPI has top-tier Mediterranean from Yotam Ottolenghi. Evelyn’s Table is a 12-seat hot spot where local produce gets treated to expert Scandinavian and Japanese techniques, and The Barbary is perfect for well-sourced Middle Eastern food prepared using fire and clay ovens. French-Creole food is served at Louie, located within a former townhouse, while Sri Lankan family recipes cover the menu of Paradise Soho, a cool, modern haunt.


Westminster is quite touristy, but for good reason: the area is home to some of London’s most iconic landmarks, Westminster Abbey and Big Ben among them.

a fancy dining room with square tables covered with white tablecloths and surrounded by blue chairs
a hand in a white glove holds a golden balance above a table covered in tea dishes and a tiered pastry display


Where to stay in Westminster

Raffles London at The OWO: Regal and traditional (and newly renovated), housed in London’s Old War Office building. When you book with us, you’ll receive special perks including complimentary mini-bar soft drinks, complimentary one-way private airport transfer, breakfast daily, an upgrade and extended check-in/out.

Corinthia London: Centrally located, with a masterful combination of traditional elegance and clean, contemporary decor. Book with me to snag £75 hotel / resort credit, breakfast daily, an upgrade and extended check-in/out.

The Rubens at the Palace: A lavish boutique hotel with the friendliest staff and five-star service. When you book through us, VIP perks include £25 food / beverage credit, breakfast daily, an upgrade and extended check-in/out.

What to do in Westminster

Check of London’s top tourist attractions, like Big Ben, Buckingham Palace and, of course, Westminster Abbey, where you’ll find the graves of distinguished Brits like Charles Darwin. The Tate Modern is one of the world’s best modern art museums, featuring work from artists including Hilma af Klint, Marina Abramovic, Ai Weiwei and countless others.

Where to eat in Westminster

For dinner, we love The English Grill at Rubens at the Palace, which serves up seasonal British fare in a posh, cosy setting.

Mayfair & Marylebone

These sister neighbourhoods are ideal for a taste of the finer things in life. Designer shops, luxury hotels and high-end everything abound.

a swanky living room with two large blue couches surrounding a coffee table decorated with a vase of red roses


Where to stay in Mayfair & Marylebone

Four Seasons Hotel London at Park Lane: Recently renovated sophistication just off of Hyde Park, and when you book Four Seasons through us, you will enjoy exclusive Four Seasons Preferred Partner benefits.

Brown’s Hotel: Discreet and exclusive, with playful decor, historical caché and unbeatable afternoon tea. When you book with us, you’ll benefit from VIP Rocco Forte Knights benefits, including £75 food / beverage credit, breakfast daily, an upgrade, extended check-in/out plus additional exclusive offers.

Mandarin Oriental Mayfair (opening spring 2024): The brand brings its signature sleekness and butler-equipped service to Mayfair’s oldest square, Hanover. And when you book Mandarin Oriental with us, you will enjoy exclusive Fan Club preferred partner amenities.

The Arts Club: A private members club centered on art, culture and tasteful intellectualism. Pro tip: Don’t miss the club’s Lanserhof, an exclusive wellness clinic with studio classes and personalised coaching.

The Dorchester London: A veritable London landmark, newly renovated, with legendary afternoon tea. Book with us to unlock special Dorchester Diamond Club perks including £75 hotel / resort credit, breakfast daily and an upgrade.

45 Park Lane: The Dorchester’s cheeky, playful, intimate little sister. Even better, when you book with us you’ll unlock special perks like £75 hotel / resort credit, breakfast daily and an upgrade.

What to do in Mayfair & Marylebone

Here is where to peruse luxe galleries and museums. David ZwirnerHauser & WirthLyndsey Ingram and the Royal Academy of Arts are all excellent options. Here is also where to indulge your urge to shop: the high-end designers lining the famed Bond and Bruton Streets beckon. And if you’re in Marylebone on a Sunday, wander around the Marylebone Farmers’ Market, which runs 10-2.

Where to eat in Mayfair & Marylebone

We love Gymkhana for Michelin-Starred Indian in a handsome, intimate space. Benares serves elevated Indian in dimly lit environs. Opt for Coya for fun, sexy Peruvian cuisine in a colorful, lively environment, and Roka for contemporary Japanese with a touch of urban chic. Monocle Café is a local haunt serving freshly baked pastries, coffee and refreshing “nibbles.” For fresh seafood served the Italian way, Santo Mare is the obvious choice. For out-of-this-world Mexican, you can’t go wrong with Kol, where you’ll be transported to a tasteful Oxacan home serving seasonal dishes with a modern touch. To balance everything out, head to Daylesford Organic, a light-filled farmshop-café where everything is impeccably sourced (produce is delivered daily from their organic farm in the Cotswolds).


The upscale Knightsbridge is posh and fashionable, boasting some of London’s most in-demand real estate. Here is another neighbourhood primed for lovers of fashion and finery.

a fancy tea room with green chairs and a glittering circular chandelier


Where to stay in Knightsbridge

The Lanesborough: An exceptionally chic hotel housed in a luxurious mansion. WeGalavant Perks include £75 hotel / resort credit, breakfast daily, priority access to courtesy car where applicable and an upgrade. Pro tip: the Lanesborough Club & Spa is an exclusive oasis with a well-equipped gym, a hydrotherapy pool, a steam room, a sauna and an expertly curated treatment menu.

white longe chairs overlook an indoor pool in a sleek, white-washed space


The Berkeley: Modern and contemporary, with a delectable gourmet pastry shop. Book with us to get £75 hotel / resort credit, breakfast daily, an upgrade and extended check-in/out.

Mandarin Oriental Hyde Park: Perfectly located, with a luxe spa and several restaurants, one of which boasts two Michelin Stars. When you book Mandarin Oriental with us, you will enjoy exclusive Fan Club preferred partner amenities.

The Carlton Tower Jumeirah: A regal, modern stay with marble bathrooms and a central location. Book with us to receive Jumeirah’s signature Passport to Luxury partner perks.

What to do in Knightsbridge

Shop for jewelry, gourmet cuisine, kitchenwares, designer clothes, accessories and more at the iconic luxury department store Harrods. Touristy, perhaps, but nonetheless worth a visit.

Where to eat in Knightsbridge

Don’t miss a Michelin-Starred meal at the Mandarin Oriental’s Dinner by Heston Blumenthal.

Belgravia, Chelsea & Notting Hill

The up-and-coming Belgravia has, in recent years, welcomed luxe developments. Expect grand homes flanked by white-stucco terraces, treelined streets and a pervasive elegance. Chelsea is chic, trendy and upscale, with a welcoming bohemian vibe, while Notting Hill is an affluent neighborhood filled with beautiful Victorian townhouses, high-end boutiques, lovely local eateries and lots of color.

 a grand hotel room with floor-to-ceiling windows overlooking a leafy park


Where to stay in Belgravia, Chelsea & Notting Hill

COMO The Halkin, London: A study in understated luxury, with soothing interiors and a Georgian-style brick façade.

The Peninsula London: (Newly renovated) glamour, style and prestige steps from Hyde Park and Kensington Palace. Book with us to receive exclusive PenClub perks like £75 hotel / resort credit, breakfast daily, a guaranteed upgrade at time of booking and check-in/out anytime (as early as 6am and as late as 10pm).

The Emory (opening spring 2024): Design-forward, modern and cool, and every room is a suite. I’ll get you £75 hotel / resort credit, breakfast daily, an upgrade and extended check-in/out.

The Cadogan, A Belmond Hotel, London: Belmond’s signature discreet luxury and impeccable taste take the British capital. And when you book with us, you’ll receive Belmond Bellini Club perks, including $65 hotel / resort credit, welcome amenities, breakfast daily and an upgrade.

Jumeirah Lowndes Hotel: Where classic sophistication meets modern comfort. Book with us, and I’ll make sure you receive $65 food / beverage or spa credit, a welcome amenity, breakfast daily, an upgrade and extended check-in/out.

What to do in Belgravia, Chelsea & Notting Hill

Visit the Saatchi Gallery, a self-funded charity dedicated to sharing contemporary artwork with as wide an audience as possible, and all while respecting the artist behind the work. London is dotted with pockets of greenery, and the Chelsea Psychic Garden, the city’s oldest botanical garden, is a delightful urban escape focused on medicinal plants. In Notting Hill, visit Portobello Market, the world’s largest antique market (although, depending on the day, you’ll also find food, vintage clothing, accessories, furniture and more). Get your yoga, Pilates and barre on at Triyoga, whose studios are found in different locations around the city. For more wellness, Bamford Wellness Spa Brompton Cross is a serene retreat with holistic treatments combining ancient and modern techniques. And if you happen to be in Notting Hill on a Saturday, you’ll love the bustling Notting Hill Farmers’ Market, open 10-2.

Where to eat in Belgravia, Chelsea & Notting Hill

La Poule au Pot is a lovely French bistro with brick walls and wooden floors, and The Grenadier is a must-visit pub beloved by locals. Other top restaurant picks include Bandol, for a taste of the South of France in ultra-chic digs, Gold, for simple (impeccably sourced) ingredients prepared using live-fire cooking and zēphyr for transportive Greek in an elevated, playful atmosphere. Also don’t miss the lovely, intimate Chicama, where the fresh seafood, vegetables, mezcal and tequila are as good as they come. For something on the healthier side, opt for Farm Girl, an Aussie-inspired cafés serving the perfect combination of healthy and indulgent fare.

+ Show / Hide Comments

Share to:

Leave a Reply

Your email address will not be published. Required fields are marked *



About Me • About Me • About Me •


About Athena

Just copy this from our homepage if you want! umami marfa synth dreamcatcher keffiyeh before they sold out pug aesthetic 90's poutine swag tattooed. Slow-carb hoodie chia vibecession ethical ramps.

feartured post

Our New
Living Room

This could go to a blog post, an Amazon shop, a page of your site, your like to know it — whatever you want!


viral post

add a trending post or blog here



think we might be a fit?

Let’S TELl Great STories

Ready to start creating vibrant, captivating content for your brand... or just have me to do it for you?  Let's get started.